Startup CPG Shelfie Awards Marketplace
Shop the top CPG brands of 2024, selected from thousands of submissions
Shelfie Awards Winners 2024
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Austin Pretzel Co
Crunchy Bite Sized Pretzels, Drenched in Rich Butter Toffee… done Texas Style… the perfect mix of Sweet and Salty
2024 Shelfies Winner - Sweet Snacks
BAKR
At BAKR, we believe a cookie can change the world. A great cookie made with great ingredients can bring such joy and if we can share that experience with others, the world can be just a little bit better.
2024 Shelfies Winner - Frozen Sweets
Bake Me Healthy
Our mission is to empower anyone to indulge without compromising health, taste, or the planet.
2024 Shelfies Winner - Baking Mix & Breakfast
Bear Maple
Sparkling Ginseng Elixir🧋 Ginseng infused maple water🍁💦 🌱A healthier world, one sip at a time.
2024 Shelfies Winner - Bev with Benefits
Booskies Cookies
At Booskies Cookies our mission is to spread love and tasty, vegan, gluten-free treats, one cookie at a time.
2024 Shelfies Winner - Sweet Snacks
Abstinence Spirits
Delicious non-alcoholic spirits & aperitifs from South Africa’s floral kingdom
2024 Shelfies Winner - Non-Alcholic
Bim Bam Boo
Bim Bam Boo is on a mission to wipe away deforestation with sustainable bamboo paper products. The climate crisis shouldn't be a bummer, we want to make cleaning fabulously fun!
2024 Shelfies Winner - Hygiene
Bundle x Joy
We’re building the pet brand we wish existed. We are female-founded, purpose-driven, and on a mission to deliver convenience, curation and community to every pet person. We’re not here to fit in, but to create a space where everyone is welcome.
2024 Shelfies Winner - Pet Care
drybox
The drybox mission is to create snacks that are delicious, healthy, and clear of conscience.
2024 Shelfies Winner - Healthy Snack
Eat Happy Kitchen
Eat Happy Kitchen is a premium natural food company created with the foundational mission of making foods with the highest quality ingredients that are always organically sourced, gluten-free, grain-free, and filler-free with no sugar added – ever.
2024 Shelfies Winner - Sauces
Fire Baked Cookies
Our mission is to craft exceptional cookie mixes, while supporting injured first responders with each purchase.
2024 Shelfies Winner - Baking Mix
Heraclea
Heraclea is on a mission to bring the beauty and bounty of Turkey to American kitchens in the purest form possible. These premium, single-estate extra virgin olive oils are rich in flavor and tradition.
2024 Shelfies Winner - Oils & Vinegar
Hot N Saucy
Hot N Saucy is a vegetable-based, vegan hot sauce brand aimed at bringing you flavor before heat. We want to change how you think about hot sauce and more importantly what and how you eat it
2024 Shelfies Winner - Hot Sauce & Chili Oils
Microjoy
Functional mushroom gummies, so you can feel how you want to feel. Microjoy helps lift the fog through uncomplicated remedies that address specific challenges, designed to be effective, quickly. We exist to unveil a more calm, well-rested, resilient you.
2024 Shelfies Winner - Supplements
Neat Beverages
Neat Beverages is an alcohol beverage brand that delivers the authentic Asian American drinking experience with a modernized take.
2024 Shelfies Winner - Alcohol & Mixers
Parrotfish
Parrotfish specializes in sustainable personal care, with a product line encompassing plastic-free, palm-oil-free shampoo bars, conditioner bars, soap bars, and shower steamers. Its attractive packaging and performance-driven products appeal to the growing eco-conscious consumers seeking sustainable alternatives without compromising quality, style, or performance.
2024 Shelfies Winner - Haircare
pi00a
Our mission at pi00a is to empower the Deaf community by providing training and career opportunities. Through our products, we celebrate unity and diversity, blending Italian and Asian culinary traditions while fostering inclusivity and job creation.
2024 Shelfies Winner - Frozen Food
Pink Salt
Pink Salt is a modern Thai dinner series and sauce goods company
2024 Shelfies Winner - Condiments
Plift
High on taste. Low on calories. Plift is a delicious hemp-infused beverage for any occasion — social, solo, and anywhere in between.
2024 Shelfies Winner - CBD/THC
PODI life
PODI life is committed to bringing the best South Indian pantry staples to culinarily-curious American tables! Our signature seasonings are made of roasted lentils, nuts, herbs and spices, that, with just a sprinkle, can turn any food into a flavorful dish.
2024 Shelfies Winner - Seasoning
Beauty & Health
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Cleo+Coco
Everybody deserves personal care products that don't harm their bodies or the world. That's why Cleo + Coco makes deodorants, body wash bars, and sprays that don't just keep you clean — they are clean. And they really work, too. All our products are sustainably made with no harmful ingredients like aluminum or synthetic fragrances, we're bringing the natural personal care world back to basics.
2024 Shelfies Finalist - Haircare
Parrotfish
Parrotfish specializes in sustainable personal care, with a product line encompassing plastic-free, palm-oil-free shampoo bars, conditioner bars, soap bars, and shower steamers. Its attractive packaging and performance-driven products appeal to the growing eco-conscious consumers seeking sustainable alternatives without compromising quality, style, or performance.
2024 Shelfies Winner - Haircare
Protéger
Eco-luxury skincare designed for every inch of your skin (so all FOUR of your cheeks can glow)
2024 Shelfies Winner - Body Care
Seadrop Skincare
Seadrop Skincare creates premium skincare tablets that transform into traditional liquid skincare products upon use. We are cruelty-free, vegan, dermatologist-tested, synthetic preservative-free, plastic-free, refillable, and zero-waste.
2024 Shelfies Finalist - Skincare
SWAIR
We create time-saving haircare for people who workout.
2024 Shelfies Winner - Haircare
Blueshift Nutrition
With a mission to make wellness easy and delicious, Blueshift Nutrition offers mocktail-inspired Superblends that combine nature's best superfoods with research-backed, top-tier nutrients.
2024 Shelfies Finalist - Supplements
Microjoy
Functional mushroom gummies, so you can feel how you want to feel. Microjoy helps lift the fog through uncomplicated remedies that address specific challenges, designed to be effective, quickly. We exist to unveil a more calm, well-rested, resilient you.
2024 Shelfies Winner - Supplements
Rif Care
Rif Care is a first of its kind period care brand making products out of hemp fiber. We make products that are better for your body and the planet.
2024 Shelfies Finalist - Hygiene
umanos
Elevate your routine with umanos’ clean and sustainable products, combining high-performing formulas with superfood ingredients and eco-friendly design. Every umanos purchase supports healthy and sustainable living and empowers communities worldwide, making your everyday routines both lovable and impactful.
2024 Shelfies Finalist - Body Care
Baz Dental
We strive to improve oral health through creating clinically effective, premium & eco-friendly products while also promoting engaging oral hygiene education.
2024 Shelfies Finalist - Hygiene
JunkTheory
JunkTheory is on a mission to end the plastic era in beauty. We’ve crafted 3 ultra clean formulas and packaged them entirely in metal – the most recycled material on earth. No more guilt, no more guesswork. That’s junk-free living.
2024 Shelfies Finalist - Skincare
Puuro
Puuro provides a grounding and nourishing ritual to help balance your fast-paced life, seamlessly. Inspired by the simple Nordic way of living, we craft foods to help you feel your best, starting with your gut
2024 Shelfies Finalist - Supplements
Bim Bam Boo
Bim Bam Boo is on a mission to wipe away deforestation with sustainable bamboo paper products. The climate crisis shouldn't be a bummer, we want to make cleaning fabulously fun!
2024 Shelfies Winner - Hygiene
The Banyo Co
The Banyo Co provides natural, eco-friendly, sustainable and clean body care products. Banyo was inspired by miracles of mother nature and ancient rituals of our women's ancestries.
2024 Shelfies Finalist - Body Care
Private Packs
Cold or warm, our Vulva Pack contours to intimate body parts to ease pain. Find your care on your terms.
2024 Shelfies Finalist - Body Care
RĒJINS
Luxury Well-Aging Ritual For Every Beauty Shade
Food & Beverage
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SAYSO
The first-ever cocktail & mocktail tea bag | 🍃Real ingredients 🚫Low/no sugar | ⏱️Ready 3 min 🫖No hot water required
2024 Shelfies Finalist - Alcohol & Mixers
Day Out Snacks
Our mission at Day Out is to create snacks that you can feel great about eating every single day- no matter where your busy schedule takes you. We strive to solve modern-day snack problems by offering functional ingredients (nothing artificial), convenient portions, and indulgent taste all rolled up into a poppable, perfectly-portioned bite.
2024 Shelfies Finalist - Healthy Snack
Fichi
Fichi makes tasty and wholesome fig and nut bits inspired by a classic Italian snack. We're bringing old-world Italian treats to the modern American market.
2024 Shelfies Finalist - Healthy Snack
Hiyo
Hiyo, established in 2021 in Venice, California, by co-founders Evan Quinn, George Youmans, and Cygne Cooper, is a pioneer in the non-alcoholic beverage industry, offering a range of organic functional seltzers catered to modern consumers' evolving tastes and health consciousness. With a focus on all-natural ingredients and innovative, floaty flavor blends, Hiyo continues to redefine the drinking experience, one sip at a time. Their tonics come in four crave-worthy, fruit-forward flavors: Peach Mango, Watermelon Lime, Blackberry Lemon, and their most recent launch, Strawberry Guava.
2024 Shelfies Finalist - Non-Alcoholic
Piedmont Pennies
We bake quality snacks so you can spend quality time with those you love. On a mission to help the world, "Stay Cheesin!"
2024 Shelfies Finalist - Savory Snacks
Moon Fruit Snacks
Our mission is to make snacks that kids love and that are healthy for them. Not just better-for-you, but actually good-for-you.
2024 Shelfies Finalist - Kids
Dam Good™ English Muffins
DGEM addresses the needs of modern consumers seeking transparency in their food choices by offering a clean-label, gut-healthy alternative to the conventional English muffin options that are laden with artificial additives, animal products, industrial seed oils and ultra-processed ingredients.
2024 Shelfies Finalist - Breakfast
TruJoy Yogurt
TruJoy Yogurt - Frozen Greek Yogurt - is made with Simple, Living &Timeless Ingredients that will fuel you to live your best life. We take protein and probiotic rich Greek Yogurt and blend it with Cream, Cane Sugar and Plant Based Stabilizers to make our Frozen Greek Yogurt. We use only fruit and other natural flavors and extracts to create a treat that is truly nutritious and delicious!
2024 Shelfies Winner - Frozen Sweets
S'NOODS
S'NOODS is the first chef-driven, globally-inspired noodle chip that embraces the culture of noodles around the world through its flavor profiles, community, and nostalgic brand voice, while keeping sustainability and nutrition in mind.
2024 Shelfies Winner - Savory Snacks
drybox
The drybox mission is to create snacks that are delicious, healthy, and clear of conscience.
2024 Shelfies Winner - Healthy Snack
Ciao Pappy
Ciao Pappy’s premium marinara sauces are inspired by the California and Italian coasts. Our sauces expand a dated category and speak to today's generation with our clean label certifications and locally sourced ingredients; with no added sugar or pastes.
2024 Shelfies Finalist - Sauces
Eat Happy Kitchen
Eat Happy Kitchen is a premium natural food company created with the foundational mission of making foods with the highest quality ingredients that are always organically sourced, gluten-free, grain-free, and filler-free with no sugar added – ever.
2024 Shelfies Winner - Sauces
Dojo Fresh
Our mission is to make healthy eating accessible to everyone by helping people incorporate more plant-based meals into their diet without sacrificing taste, nutrition, or convenience.
2024 Shelfies Finalist - Plant-based Alternatives
The Chai Box
The Chai Box, founded by Monica Sunny in Atlanta, Georgia, is a small-batch woman-owned (WBENC-certified) Chai company bringing the traditional craft of chai making to everyone’s home. The Chai Box sources single-origin spices from family-owned farms in India and has a focus on sustainability such as composting their Chai production. The Chai Box provides premium Chai concentrate and loose-leaf tea blends that honors their culture and heritage.
2024 Shelfies Winner - Coffee & Tea
Huxley
Huxley is fueled by the great outdoors crafting drinks to inspire adventure and promote environmental stewardship. We donate 1% of our revenue to preserving nature, ensuring every sip supports a sustainable future.
2024 Shelfies Finalist - Bev with Benefits
Whims Delights
To recreate nostalgic chocolates into better for you, low sugar treats that taste delicious. Where health meets happiness, without the sacrifice.
2024 Shelfies Winner - Candy
Walker Brothers Beverage Co.
〰️ A family culture 🍻 Non-Alc & Hard (5%) craft kombucha
2024 Shelfies Finalist - Bev with Benefits
Jule's Tomato Sauce
To deliver delicious, simple to use, flavorful tomato sauce in a jar. Stock-able in any pantry and ready in a pinch.
2024 Shelfies Finalist - Sauces
BAKR
At BAKR, we believe a cookie can change the world. A great cookie made with great ingredients can bring such joy and if we can share that experience with others, the world can be just a little bit better.
2024 Shelfies Winner - Frozen Sweets
Freezcake
To bring the freshest cheesecke into the hands of people everywhere, no plate or fork needed
2024 Shelfies Finalist - Sweet Snacks
Pets
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Dandylion
At Dandylion, we’re redefining the standards of dog care by prioritizing external health. Our purpose is to simplify dog care and ensure that hygiene, and external wellness are not just afterthoughts, but integral components of a happy and healthy life.
2024 Shelfies Finalist - Pet Care
Brutus Broth
Our mission is to nourish your pets while giving back to the community.
2024 Shelfies Finalist - Pet Care
Arch Pet Food
Your gateway to new proteins and pet health! | Our products are: 🐾 Powered by superfoods 🦗🌿🐟 | 🐾 Free of 8️⃣ most common food allergens | 🐶 🐾 Pro-planet 🌎
2024 Shelfies Finalist - Pet Care
Bundle x Joy
We’re building the pet brand we wish existed. We are female-founded, purpose-driven, and on a mission to deliver convenience, curation and community to every pet person. We’re not here to fit in, but to create a space where everyone is welcome.
2024 Shelfies Winner - Pet Care
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